In the United Airlines example given in your text,it was stated that all departments of the company used the results of its in-flight customer satisfaction survey.Which department used the customer satisfaction report to evaluate the performance of United,both internally in achieving its goals,and externally compared to the competition?
A) the executive management
B) the finance department
C) the airport department
D) the marketing department

Question

Quizplus · Accepted Answer

The executive management uses the customer satisfaction report to evaluate the overall performance of United Airlines, both internally in achieving its goals and externally in comparison to competitors.

In the United Airlines Example Given in Your Text,it Was