The ________ is often the only portion of the marketing research report that executives read.
A) executive summary
B) letter of authorization
C) letter of transmittal
D) title page

Question

Quizplus · Accepted Answer

The executive summary is a condensed version of the entire marketing research report, highlighting the key findings, conclusions, and recommendations. It is designed to provide busy executives with a quick overview of the research results and potential implications for the business. Therefore, it is often the only part of the report that they read.

The ________ Is Often the Only Portion of the Marketing