External analysis of preferences is preferred in most situations.

Question

Quizplus · Accepted Answer

External analysis of preferences involves gathering information about the preferences and needs of customers or other stakeholders through market research or other methods. This type of analysis is often preferred because it provides a more objective view of the market and can help identify new opportunities or areas for improvement. Internal analysis of preferences, on the other hand, may be subject to bias or limited by the perspectives of internal stakeholders.

External Analysis of Preferences Is Preferred in Most Situations