The text reports on a research project which used MDS to plot the perceived ethics of marketing research firms using a broad-based moral equity dimension (factor 1)and a relativistic dimension (factor 2).Based on the research,internal marketing research departments are perceived to be the most ethical on both dimensions.
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Q43: _ is a lack of fit measure;higher
Q44: In conjoint analysis,the importance of an attribute,Ii,is
Q45: For interpreting conjoint analysis,it is helpful to
Q46: In MDS,at minimum,_ brands or stimuli should
Q47: The derivation and use of _ lie
Q49: In _ approaches to collecting perception data,the
Q50: _ is a squared correlation index that
Q51: Which is a disadvantage of the derived
Q52: Which is a disadvantage of the direct
Q53: _ requires that the researcher specify the
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