Which statement is true about using factor analysis to create spatial maps?
A) The dimensions would be labeled by examining the eigenvalues.
B) Discriminant weights can be used to label the dimensions.
C) By factor analyzing the data obtained using attribute-based approaches,one could derive,for each respondent,n factor scores for each factor,one for each brand.
D) Both A and B are correct.

Question

Quizplus · Accepted Answer

Factor analysis can be used to derive factor scores for each respondent for each factor, which can then be used to create spatial maps for each brand.

Which Statement Is True About Using Factor Analysis to Create