"The DM and the researcher must interact continually rather than sporadically" is an explanation of one of the 7 Cs known as continuity.
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Q7: Where appropriate,analysis of past information and forecasts
Q8: The marketing research problem is information oriented.
Q9: To properly identify the marketing research problem,it
Q10: The economic environment includes public policies,laws,government agencies,and
Q11: The management decision problem is action oriented.
Q13: DMs tend to focus on symptoms rather
Q14: Analysis of available secondary data is a
Q15: Better communication and more involvement in problem
Q16: The economic environment component of the environmental
Q17: "The number and geographical location of the
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