________ consists of the factors that have an impact on the definition of the marketing research problem,including past information and forecasts,resources and constraints of the firm,objectives of the decision maker,buyer behavior,legal environment,economic environment,and marketing and technological skills of the firm.
A) Problem definition
B) Research design
C) The environmental context of the problem
D) The approach to the problem

Question

Quizplus · Accepted Answer

The environmental context of the problem refers to all the external and internal factors that affect the definition of the marketing research problem, including past information and forecasts, resources and constraints of the firm, objectives of the decision-maker, buyer behavior, legal environment, economic environment, and marketing and technological skills of the firm. This context is a crucial consideration in defining the problem accurately and developing an effective research design.

________ Consists of the Factors That Have an Impact on the Definition