The "Got Milk?" campaign sponsored by the California Milk Processor Board and mentioned in your text,used an understanding of ________ to identify the real causes that led to the decline in milk consumption.

Question

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The "Got Milk?" campaign used an understanding of buyer behavior to identify the real causes that led to the decline in milk consumption. The campaign recognized that consumers often forget about milk when they are making grocery lists or meal plans, so the focus was on reminding them of the benefits of milk and making it more top-of-mind.

The "Got Milk?" Campaign Sponsored by the California Milk Processor