Before defining the problem,the researcher must isolate and examine the impact of the self-reference criterion (SRC),or the unconscious reference to one's own cultural values.Which of the following steps does not help researchers account for environmental and cultural differences when defining the problem in an international marketing context?
A) Define the marketing research problem in terms of domestic environmental and cultural factors.This involves an identification of relevant American (domestic country)traits,economics,values,needs,or habits.
B) Isolate the self-reference criterion (SRC)influence on the problem and examine it carefully to see how it complicates the problem.
C) Define the marketing research problem in terms of foreign environmental and cultural factors.Make no judgments.This involves an identification of the related traits,economics,values,needs,or habits in the proposed market culture.This task requires input from researchers familiar with the foreign environment.
D) All of the above are correct.

Question

Quizplus · Accepted Answer

All of the above steps are necessary for researchers to account for environmental and cultural differences when defining the problem in an international marketing context. A) helps to understand domestic factors that may impact the problem, B) highlights the role of SRC in complicating the problem, and C) identifies foreign environmental and cultural factors that may affect the problem. It is important to consider all of these factors to accurately define and address the marketing research problem in international markets.

Before Defining the Problem,the Researcher Must Isolate and Examine the Impact