How consumers' "intentions to buy the brand" varies with different price levels is best analyzed via ________.
A) regression
B) t tests
C) ANCOVA
D) one-way ANOVA

Question

Quizplus · Accepted Answer

One-way ANOVA is the best choice as it allows for the comparison of mean differences between three or more groups (in this case, different price levels) and determines whether those differences are statistically significant in influencing consumers' intentions to buy the brand.

How Consumers' "Intentions to Buy the Brand" Varies with Different