If in conducting a study to determine what modifications should be made on an existing product the researcher assigns weights of 4.0 to heavy users,3.0 to medium users,2.0 to light users,and 1.0 to nonusers.Which group's opinion has greater importance?
A) heavy users
B) light users
C) medium users
D) nonusers

Question

Quizplus · Accepted Answer

Heavy users are assigned the highest weight of 4.0, indicating that their opinions are given the greatest importance in the study. In comparison, nonusers are assigned the lowest weight of 1.0, suggesting that their opinions are given the least importance. Medium and light users fall in between these two groups in terms of weight assigned. Therefore, heavy users' opinions have the greatest importance in this study.

If in Conducting a Study to Determine What Modifications Should