Marketing research is being given a negative image because of the misperception that marketing researchers misuse information they collect.

Question

Quizplus · Accepted Answer

Marketing research is often accused of collecting personal or sensitive information and misusing it for commercial purposes. This perception has caused a negative image of marketing research in the eyes of some people. However, it is important to note that ethical marketing researchers follow strict guidelines and ethics codes to ensure that the information collected is used for research purposes only, and not for any other means.

Marketing Research Is Being Given a Negative Image Because of the Misperception