The Council for Marketing and Opinion Research offered several guidelines for reducing refusal rates related to fieldwork.Which of the following is not one of those guidelines?
A) Interviewer training programs should be routinely administered so that field workers will be effective at their jobs.
B) The subject matter should always be disclosed to the respondents.
C) Courtesy should be exercised when deciding what hours of the day to call respondents.Calling between 9 a.m.and 9 p.m.is recommended.
D) If mall respondents indicate the time is not convenient,an appointment should be made to conduct the interview later.

Question

Quizplus · Accepted Answer

The guideline related to disclosing subject matter to respondents is not one of the ways to reduce refusal rates. While it is important to provide clear and honest information to respondents, it may not necessarily affect their likelihood to participate in fieldwork. The other guidelines mentioned, such as effective interviewer training, exercising courtesy with calling hours, and making appointments for more convenient times, are all strategies to improve response rates.

The Council for Marketing and Opinion Research Offered Several Guidelines