Which statement does not apply only to international research?
A) Interviewer cheating may be more of a problem in many foreign countries than in the United States.
B) Local field workers can create an appropriate climate for the interview and be sensitive to the concerns of the respondents.
C) Local fieldwork agencies are unavailable in many countries.
D) A global approach to marketing research is desired,which may require using the same methodologies for studies conducted in the United States so that U.S.data can be compared to other countries.
Correct Answer:
Verified
Q40: All of the following are commonly used
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Q42: _ means verifying that the field workers
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Q43: The evaluation of field workers should be
Q44: Indicators of quality data include all of
Q47: The quality of interviewing should be evaluated
Q48: List the guidelines for asking questions.
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Q50: Field workers should be evaluated on which
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