The target population for the department store project was defined as "male or female head of household responsible for most of the shopping at department stores in metro Atlanta in 2009." "Metro Atlanta" is what part of the target population definition?
A) sampling unit
B) time
C) elements
D) extent

Question

Quizplus · Accepted Answer

"Metro Atlanta" is defining the geographic extent of the target population, therefore it falls under the category of extent. A is incorrect because sampling unit refers to the individual units selected for the sample. B is incorrect because time does not apply to the definition of the target population, but rather relates to the time period in which the data is collected. C is incorrect because elements refer to the individual units that make up the population.

The Target Population for the Department Store Project Was Defined