Which of the following statements is true about snowball sampling?
A) In snowball sampling a decision rule is used to indicate whether sampling should be continued or whether enough information has been obtained.
B) In snowball sampling an initial group of respondents is selected,usually at random.
C) Snowball sampling is used in industrial buyer-seller research to identify buyer-seller pairs.
D) Both B and C are true.

Question

Quizplus · Accepted Answer

Option B is partially correct as an initial group of respondents can be selected through convenience or purposive sampling. However, the subsequent participants are added through referrals from the initial sample. Option C is also correct as snowball sampling can be used in industrial buyer-seller research to identify buyer-seller pairs. Therefore, option D is the best choice as both options B and C are true. Option A is incorrect as there is no standard decision rule for stopping or continuing snowball sampling, and it depends on the researcher's judgment and the study's objectives.

Which of the Following Statements Is True About Snowball Sampling