The major advantage of ________ is that it substantially increases the likelihood of locating the desired characteristic in the population.
A) judgmental sampling
B) snowball sampling
C) convenience sampling
D) quota sampling

Question

Quizplus · Accepted Answer

Snowball sampling is particularly useful for locating and accessing hard-to-reach or hidden populations by using initial subjects to recruit further participants, thereby increasing the likelihood of finding individuals with the desired characteristics.

The Major Advantage of ________ Is That It Substantially Increases