Sally was reluctant to answer questions about her personal hygiene until she saw that the survey was sponsored by the American Medical Association.Sally's understanding of who sponsored the survey helped with which aspect of "overcoming the respondent's unwillingness to answer"?
A) context
B) legitimate purpose
C) sensitive information
D) increasing the willingness of the respondent

Question

Quizplus · Accepted Answer

Sally was more willing to answer personal hygiene questions when she saw that the survey was sponsored by a reputable organization like the American Medical Association, which suggested a legitimate purpose for the survey. This helped overcome her unwillingness to answer.

Sally Was Reluctant to Answer Questions About Her Personal Hygiene