________ is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems.
A) Telescoping
B) Pretesting
C) Posttesting
D) Funneling

Question

Quizplus · Accepted Answer

Pretesting is the process of testing the questionnaire on a small sample of respondents to identify potential problems and improve its effectiveness. Telescoping refers to the respondent's tendency to report events that occurred outside of the recall period, while posttesting involves testing the effectiveness of a marketing effort after it has been implemented. Funneling refers to the process of using general questions to gradually narrow down to more specific questions.

________ Is the Testing of the Questionnaire on a Small