Which of the following statements are true concerning questionnaire design for international marketing research?
A) Unstructured or open-ended questions should be used with caution in countries with high illiteracy rates.
B) It is desirable to have two or more simple questions rather than a single complex question.
C) The questionnaire may have to be suitable for administration by more than one method.
D) All of the above statements are true.

Question

Quizplus · Accepted Answer

All of the statements are true. Unstructured or open-ended questions may not be appropriate in countries with high illiteracy rates as respondents may have difficulty providing detailed responses. It is generally better to use multiple simple questions rather than complex ones to avoid confusion and improve response accuracy. Finally, the questionnaire may need to be adaptable to different administration methods, such as online versus paper-based, depending on the target market.

Which of the Following Statements Are True Concerning Questionnaire Design