If a firm lacks the resources to implement the findings arising from marketing research,spending the resources to conduct the research may not be warranted.

Question

Quizplus · Accepted Answer

Spending resources on marketing research that cannot be implemented is not a wise decision and may not provide any value to the firm. It is important to consider the resources required for both research and implementation before starting a research project.

If a Firm Lacks the Resources to Implement the Findings