Which situation best illustrates the escalation of commitment?
A)A marketing manager fails to state the disadvantages of a product,and only states the positive benefits of that product.
B)A marketing manager does not give credit to a team member whose idea was instrumental for the product development.
C)A marketing manager makes decisions using a majority voting technique,and does not listen to the minority viewpoint.
D)A marketing manager continues to promote a specific brand,despite clear evidence that the brand is losing market share to competitors.

Question

Quizplus · Accepted Answer

The escalation of commitment occurs when an individual or a group continues to invest resources (such as money, time, or effort) in a project that is failing, hoping for a turnaround even when clear evidence suggests that it is unlikely. In this case, the marketing manager is continuing to promote a brand that is losing market share to competitors, which demonstrates a commitment to the brand despite a lack of success.

Which Situation Best Illustrates the Escalation of Commitment