According to the Rule of Rational Choice, an Individual Will

According to the rule of rational choice, an individual will undertake an activity as long as:

A) the expected marginal benefit equals the expected marginal cost.
B) the expected marginal benefits are less than the expected marginal costs.
C) the expected marginal benefits are greater than the expected marginal costs.
D) total costs exceed total benefits.
E) total benefits exceed total costs.