Moral entrepreneurs seek to adopt and maintain a norm or tradition.

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Moral entrepreneurs are individuals or groups who actively seek to promote or impose certain moral values or norms on society. They work to establish or maintain a particular moral order and may use various strategies to achieve their goals, such as lobbying, advocacy, education, or media campaigns. Thus, they are interested in promoting and preserving norms or traditions that reflect their moral beliefs and values.

Moral Entrepreneurs Seek to Adopt and Maintain a Norm or Tradition