Are normative models of inference always optimal? Describe a situation in which a normative model and an intuitive model might reach different inferences. Briefly discuss the consequences.

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The Answer is Example from book: normative model would suggest not holding a job candidate's nervous gaffes against him, since the behavior is situationally constrained and only a small, momentary sample; however, intuitive model might take into account the need for this person to be composed under pressure, and so the normative model might not be the most helpful for this hiring decision.
b. Many judgments lack objective referents, and so it is not always possible to determine the normatively "best" outcome.

Are Normative Models of Inference Always Optimal? Describe a Situation