Describe Chaiken's heuristic-systematic model and how it relates to information processing. What are some factors that influence people's information processing, and in what direction is that influence?

Question

Quizplus · Accepted Answer

The Answer is a. People only engage in more thoughtful systematic) processing when they are motivated and have mental capacity to do so - influenced by personal relevance of message, importance of decision's consequences, responsibility.
b. Systematic processing sensitive to valence and quality of message, issue-relevant thoughts, enhanced recall for the arguments.
c. Faster, heuristic processing = learned from experience, quick judgments on limited capacity.

Describe Chaiken's Heuristic-Systematic Model and How It Relates to Information