Consumer preferences for involvement in the service process may reflect which of the following factors?
A)Variability in price structures.
B)Willingness to travel to a service facility.
C)Desire to be served by employee's face-to-face.
D)A and C only.
E)B and C only.

Question

Quizplus · Accepted Answer

Consumer preferences for involvement in the service process can be influenced by their willingness to travel to a service facility and their desire to be served face-to-face by employees, as these factors relate to the level of personal interaction and convenience they seek.

Consumer Preferences for Involvement in the Service Process May Reflect