To develop effective marketing strategies, marketers must understand how people make decisions about buying and using service, what the experience of service delivery and consumption is like for customers, and ____________.
A)how they evaluate competitors
B)how they evaluate the experience
C)how often they utilize competitors
D)how often they complain to the service firm
E)the length of their relationship with the service firm

Question

Quizplus · Accepted Answer

Understanding how customers evaluate the experience of service delivery and consumption is crucial to developing effective marketing strategies as it helps marketers address the specific needs and preferences of customers, and design services that meet their expectations. While understanding how customers evaluate competitors, how often they utilize competitors, how often they complain to the service firm, and the length of their relationship with the service firm can be helpful in developing marketing strategies, they are not as critical as understanding the customer experience.

To Develop Effective Marketing Strategies, Marketers Must Understand How People