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The Basic Japanese Strategy for International Expansion Has Been to

Question 21

Multiple Choice

The basic Japanese strategy for international expansion has been to


A) invest heavily in R&D and come in with innovative products at the high end of the market and over time move into the lower end of the market
B) start at the low end of the market,build volume and scale economies,and then move into the high end of the market
C) take advantage of American companies who were afraid of cannibalizing their sales of high-margin products
D) b and c only

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