If Investors Started to Prefer Investing in More Ethical Companies

If investors started to prefer investing in more ethical companies, then it would be expected that the stock prices for those companies would:

A) Increase, and the rates of return would decrease relative to other companies
B) Increase, and the rates of return would increase relative to other companies
C) Increase, but the rates of return would stay the same relative to other companies
D) Decrease, and the rates of return would decrease relative to other companies