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Imperio Caffeine Corporation Makes and Sells Coffee Under a Variety

Question 50

Multiple Choice

Imperio Caffeine Corporation makes and sells coffee under a variety of brand names. Imperio wants to merge with Java Company, its main competitor. In weighing a challenge to the deal, a court looks at the relevant product market. This most likely includes coffee and


A) no other products.
B) products that are not identical but are related, such as spin-offs.
C) products that are sometimes substituted for coffee.
D) products with identical attributes only.

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