RFM analysis scans the database for all of the following criteria except ________.

Name: RFM analysis scans the database for all of the following criteria except ________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

RFM analysis focuses on Recency (how recently a customer has made a purchase), Frequency (how often a customer makes a purchase), and Monetary Value (how much money a customer spends on purchases). It does not directly analyze "Relevancy," which pertains to how relevant a product or service is to a customer's needs or interests.

RFM Analysis Scans the Database for All of the Following