The Sudsy Soda Company will not sell its soft drinks to a restaurant unless that business also buys paper cups from Sudsy. This requirement is an example of

Question

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The requirement for the restaurant to purchase paper cups from Sudsy in order to be able to purchase soft drinks is an example of tie-in sales, also known as tying arrangements. This is a sales strategy in which the sale of one product is conditional on the purchase of another product. In this case, the soft drinks are being tied to the purchase of paper cups from Sudsy.

The Sudsy Soda Company Will Not Sell Its Soft Drinks