When Apple put together a set of mobile apps with its iPhone, it was practicing

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Bundling refers to the practice of offering several products or services for sale as a single combined package. In the case of Apple's iPhone, the company bundled several mobile apps together with the device to provide users with a comprehensive mobile experience. This helped Apple differentiate its product from competitors and add value to the customer. It also increased the stickiness of the iPhone ecosystem, as customers who used these bundled apps were more likely to stick with the iPhone and its other services.

When Apple Put Together a Set of Mobile Apps with Its