When Crest claims that its toothpaste product whitens teeth more than the products of its competitors, Crest is practicing

Question

Quizplus · Accepted Answer

Crest is practicing product differentiation by claiming that its toothpaste product whitens teeth more than its competitors. Product differentiation is a strategy that companies use to distinguish their products from competitors' products by emphasizing unique features, benefits, or quality. In this case, Crest is emphasizing its toothpaste's whitening ability to differentiate it from other toothpaste brands. False advertising (B) would be if Crest's claim was not true, while marginal revenue pricing (C) and marginal cost pricing (D) are pricing strategies, not marketing strategies related to product differentiation.

When Crest Claims That Its Toothpaste Product Whitens Teeth More