Personalized advertising that uses postal mailings, phone calls, and e-mail messages is known as

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Direct marketing refers to any form of marketing that involves communicating directly with potential or existing customers using targeted messages and offers sent via mail, phone, e-mail, or other direct communication channels. This type of marketing aims to build personalized relationships with customers and generate immediate and measurable responses from them. Therefore, the use of postal mailings, phone calls, and e-mail messages to deliver personalized advertising messages falls under the direct marketing category. Mass marketing, on the other hand, refers to marketing efforts that aim to reach a large audience with generalized messages and offers through mass media channels such as TV, radio, magazines, or billboards. Indirect marketing refers to any form of marketing that uses third-party channels, such as influencers, referrals, or affiliates, to deliver messages and promote products or services to potential customers. Guerilla marketing refers to unconventional and low-cost marketing tactics that aim to create buzz and generate viral effects through creative and disruptive campaigns.

Personalized Advertising That Uses Postal Mailings, Phone Calls, and E-Mail