The advertisement approach that allows a consumer to follow up directly to an advertising message is known as

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The approach that allows a consumer to interact and respond directly to an advertising message is called interactive marketing. This type of advertising includes social media, emails, text messages, and other forms of direct communication that invite the consumer to engage with the brand or product. Direct marketing also involves direct communication, but it typically refers to more traditional methods like print ads, direct mail, and telemarketing. Mass marketing refers to advertising that targets a broad audience, and indirect marketing typically aims to influence consumers through content marketing or other forms of persuasive messaging that are not directly promotional.

The Advertisement Approach That Allows a Consumer to Follow Up