Carol has just purchased a cereal she saw advertised on TV because of the health benefits contained in the ad. The TV ad is an example of

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Quizplus · Accepted Answer

The TV ad is an example of mass marketing, which involves reaching out to a large audience through media such as TV, radio, and print. The goal is to create brand awareness and generate interest in the product or service being advertised. Since Carol is not engaging directly with the company or receiving personalized messages, it is not direct or interactive marketing. Indirect marketing typically involves word-of-mouth or influencer marketing, which is not relevant in this scenario.

Carol Has Just Purchased a Cereal She Saw Advertised on TV