Other things being equal, a price-discriminating firm will charge more to the customers who

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A price-discriminating firm will typically charge higher prices to customers who have a less elastic demand for its product, because these customers are less likely to switch to a substitute product in response to a price increase. Customers with a more elastic demand, on the other hand, are more sensitive to price changes and are more likely to switch to a substitute product if the firm increases its prices. Therefore, charging higher prices to less elastic customers allows the firm to capture more consumer surplus and increase its profits.

Other Things Being Equal, a Price-Discriminating Firm Will Charge More