Senior citizens can buy movie tickets at a lower price than the general public. This is an example of

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This is an example of price discrimination, where the price of a movie ticket is different for different segments of customers based on their age. The goal of price discrimination is to capture the maximum value from each customer segment by charging them a price that matches their willingness to pay. In this case, senior citizens are typically on a fixed income and may be willing to pay less for a movie ticket than the general public. By offering a lower price, the movie theater can still make a profit from senior citizens while also attracting more customers overall.

Senior Citizens Can Buy Movie Tickets at a Lower Price