According to the principle of diminishing marginal utility
A) total utility always falls with additional consumption.
B) total utility is usually negative.
C) the consumer will never tire of additional units of a good.
D) the rate at which utility increases diminishes as more of a good is consumed.

Question

Quizplus · Accepted Answer

The principle of diminishing marginal utility states that as you consume more of a good, the marginal utility, or the additional satisfaction gained from each additional unit, decreases. Therefore, the rate at which utility increases diminishes as more of a good is consumed. Total utility may or may not fall, depending on how much the marginal utility decreases with each additional unit. The principle does not imply that total utility is negative or that the consumer will never tire of additional units of a good.

According to the Principle of Diminishing Marginal Utility