Who said "the medium is the message"?

Name: Who said "the medium is the message"?
Brand: Quizplus
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Quizplus · Accepted Answer

Marshall McLuhan, a media theorist and author, coined the phrase "the medium is the message" in his book Understanding Media: The Extensions of Man, published in 1964. He argued that understanding the medium of communication itself is more important than the content that is being conveyed, as the medium has a significant impact on shaping culture and society.

Who Said "The Medium Is the Message