To qualify a lead or inquiry,the supplier contacts the potential customer via direct mail,fax,e-mail,or telephone and asks a series of preliminary questions to confirm that the firm has significant sales and profit opportunity

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This statement describes the process of lead qualification, in which suppliers contact potential customers to determine if they are a good fit for their products or services. This can involve asking preliminary questions to confirm the customer's sales and profit potential.

To Qualify a Lead or Inquiry,the Supplier Contacts the Potential