The _______ cover a wide range of pre-sale,point-of-sale,and post-sale services that are commonly offered as "for-fee options." As these customer requirements tend to be more tangible than preferences,managers assess their worth using the tools of customer value management.

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The term "value-added services" refers to the wide range of pre-sale, point-of-sale, and post-sale services that are commonly offered as "for-fee options" to customers. As these services have a tangible value, managers assess their worth using customer value management tools.

The _______ Cover a Wide Range of Pre-Sale,point-Of-Sale,and Post-Sale Services