The firm's _______,defines the target market segments and customers and a course of action that the firm will pursue to deliver superior value to them.
A)technology strategy
B)market strategy
C)learning strategy
D)project strategy

Question

Quizplus · Accepted Answer

The description fits that of a market strategy, which involves identifying target market segments and customers and developing a plan to provide superior value to them. Option A, technology strategy, refers to the use of technology to achieve business objectives. Option C, learning strategy, involves developing a plan to enhance employee learning and development. Option D, project strategy, deals with identifying the goals, objectives, and deliverables of a particular project.

The Firm's _______,Defines the Target Market Segments and Customers and a Course