The _______ adds to the core product the those services,programs,and systems a supplier offers to meet a broader set of customer requirements and preferences,or to exceed the customer's expectations in ways that add value or reduce cost for the customer of any supplier.
A) brand
B) minimally augmented product
C) augmented product
D) potential product
Correct Answer:
Verified
Q9: Firms construct _ for each market segment-the
Q10: The _ goes beyond the augmented product
Q11: The difference between value of the product
Q12: The _ adds to the core product
Q13: Deals,terms,conditions,and allowances are economic programs of a(n)_.
A)brand
B)minimally
Q15: A brand is a shorthand descriptor of
Q16: In _,based upon knowledge of their own
Q17: As products mature and customers gain experience
Q18: Flexible market offerings are composed of a
Q19: 'Services can't be touched but rather are
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