The _______ goes beyond the augmented product to encompass any imaginable product change or service,program,or system a supplier might create to add value or reduce cost in ways that set itself apart from others.

Question

Quizplus · Accepted Answer

The potential product is defined as any additional features or services that a supplier can offer to add value and differentiate itself from competitors beyond the core product or minimally augmented product.

The _______ Goes Beyond the Augmented Product to Encompass Any