How did Hellenistic kings seek to establish a new form of political unity?

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Hellenistic kings sought to establish a new form of political unity by linking their authority with that of the gods' authority in a cult of the ruler. This helped to create a sense of divine legitimacy for the king's rule and provided a unifying factor for the diverse peoples and cultures within their empires. The cults of ruling monarchs were particularly prominent in Egypt, where the Ptolemaic kings went to great lengths to be seen as the heirs to the pharaohs, and in Syria, where the Seleucids adopted the title of basileus (king) and portrayed themselves as Hellenized versions of the ancient Near Eastern monarchs.

How Did Hellenistic Kings Seek to Establish a New Form