The ratio that indicates an entity's overall mark-up on goods sold is:

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The gross profit ratio, also known as the gross margin ratio, is a measure of a company's profitability and indicates the amount of profit that is generated from each dollar of sales after deducting the cost of goods sold. This ratio is calculated by dividing gross profit by net sales revenue. It is an important indicator of a company's pricing strategy, efficiency in sourcing and managing inventory, and ability to control costs. The higher the gross profit ratio, the better it is for the company.

The Ratio That Indicates an Entity's Overall Mark-Up on Goods