When a rash of suicides occurs in the aftermath of a celebrity's suicide or a case that has been highly publicized by the media, behavioral theorists believe it is attributable to:

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Behavioral theorists believe that individuals may model the behavior of a celebrity or person in the media who has committed suicide or engaged in self-harm. Seeing such behavior portrayed in the media may normalize it and make individuals more likely to engage in similar behavior.

When a Rash of Suicides Occurs in the Aftermath of a Celebrity's